Actor, activist and businessman Ashton Kutcher visited “The Today Show” this week to speak with hosts Kathie Lee and Hoda about the new season of his Netflix original series, “The Ranch.”

But what he was most interested in talking about was his organization’s work to end human sex trafficking and child pornography.

In the interview, Kutcher tells the hosts about Thorn, the organization he began with his ex-wife, actress Demi Moore, in 2008.

Through his work with Thorn, Kutcher has learned that almost all sex trafficking victims have one thing in common—they’re targeted online:

“We’re building digital tools to fight human trafficking. Basically, the purchase and commerce for human trafficking is happening online, just like everything else now, and so we’re building digital tools to fight back against it.”

Thorn’s self-described mission is “to drive tech innovation in the fight against trafficking.” On the organization’s website, it explains just how it goes about its work:

“We partner across the tech industry, government and NGOs and leverage technology to combat predatory behavior, rescue victims, and protect vulnerable children. The site also lists 20 members of what it calls The Thorn Technology Task Force, comprised of technology companies that lend their knowledge, time and resources to the work that we do. Facebook, Google, Microsoft, Yahoo, and Adobe are listed among the names who are helping Thorn’s cause.”

So far, Thorn has been a quiet success, with some impressive, real-world numbers to back up its mission statement, as Kutcher explains:

“We’ve built a tool to help law enforcement prioritize their caseload and recover victims and find traffickers. And we’ve found and identified and recovered over 6,000 trafficking victims this year. And we’ve found, identified, and recovered 2,000 traffickers.”

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